Operating room optimization.
The most expensive room in the hospital, and the hardest one to sell into. Our team built their careers there.
In the OR, time converts directly to money.
Sources: Childers & Maggard-Gibbons, JAMA Surgery, 2018; Journal of Orthopaedic Business literature review, 2022. Estimates vary widely by institution and accounting method.
Surgeon enthusiasm is not a purchase order.
Every OR product finds a surgeon who likes it. Converting that into a contract means answering perioperative nursing on workflow, sterile processing on reprocessing burden, supply chain on contract structure, and finance on what it replaces.
Anything entering the sterile field is judged on disruption before it is judged on benefit.
Capital purchases follow a budget cycle set months before the fiscal year opens, so timing decides as much as merit.
Trials require case coverage. Companies without field people to staff them lose the evaluation by default.
Group purchasing agreements can block a product that clinicians have already approved.
Technology we carry in this category.
Sterile-field-safe warming
Normothermia without forced air, so warming stops competing with the sterile field and the workflow around it.
Patient-specific surgical planning
Planning and anatomic models that cut customization time before the case and decision time during it.
Sterilization and instrument throughput
Faster reprocessing that keeps trays moving, lifts case capacity, and takes wrap waste out of the loop.
Perioperative prevention
Wearable prophylaxis with compliance data attached, from pre-op through discharge.
Function-preserving alternatives
Focused-energy approaches that treat disease while preserving function open surgery puts at risk.
We have stood in these rooms.
Our team came from Medtronic, Stryker, Arthrex, and companies like them, and they have covered cases in the accounts they call on now. They can staff a trial, in-service a team, and answer the sterile processing question in the room rather than in a follow-up email.
Tell us what you're working on.
A real person responds within one business day. If the product is a fit for diligence, we'll tell you what we need to see.